The share of Chinese brands in car sales in Brazil could reach 18% by 2030, according to a study by Bright Consulting commissioned by Abeifa. Currently, the share stands at 10%.

Growth is driven by electric models, which led performance in 2025. The GWM and Geely brands appear alongside BYD, which alone accounted for 81.8% of Abeifa members' sales last year.

For 2026, Bright Consulting projects high Chinese participation, with launches announced by automakers. The devaluation of electric vehicles is beginning to approach that of combustion-powered cars, according to Abeifa.

Abeifa CEO Denise Godoy says that new brands entering the market are helping the non-premium electric segment gain scale. Murilo Briganti, from Bright, says that China has established itself as a systemic player, not just a trend.

(Source: Portal Tela, on January 21)