A major brand promotion event, the 2026 "Chinese Brands Going Global • Worldwide Tour (South America)", organised by Global Times, recently took place in São Paulo, Brazil. Under the theme "New Quality Leads, Brands Go Global", the event brought together diplomats and business leaders from China and Brazil to discuss pathways for sustainable growth and new opportunities for co-operation in the region.

"Beyond being a concentrated showcase of Chinese brands, this event represents a valuable opportunity for companies from both countries to deepen mutual trust and pursue joint development," stated Zhang Xi, Deputy Consul-General of the Consulate-General of China in São Paulo.

Brazilian businessman Admar Pereira, Executive Director of ZIRAN-Logística e Transporte and a participant in the event, expressed his hope for more Chinese brands to enter the Brazilian market, highlighting the importance of these companies deepening their understanding of local consumer needs.

The "Chinese Brands Going Global • Worldwide Tour" event, promoted by Global Times, organised by the digital news platform Huanqiu.com, and supported by the liquor company Fenjiu International and the Brazilian Association of Chinese Enterprises, aims to facilitate open and practical exchanges between Chinese brands and global markets.

(Source: Real News, on 16 March)