Chinese company Changan Automobile is preparing for a new cycle in Brazil. The brand has confirmed the launch of five models in the domestic market, starting with the Uni-T flex SUV, in a move that signals an attempt to reposition itself after its first decade in the country.

The initiative comes at a time when Chinese manufacturers are strengthening their presence in the country, driven by electrification, local production, and competitive prices. Changan is now the new partner of Caoa, a Brazilian car manufacturer that was previously partnered with Hyundai and currently has a partnership with Chery. 

Changan already operated in Brazil between 2011 and 2016, during which time it introduced small urban commercial vehicle models for light transport. The brand is now focusing on more sophisticated SUVs. Changan's return comes at a more favorable time and with an established network from the Caoa group, while Brazilian consumers have become more open to Chinese vehicles, especially electric and hybrid ones.

(Source: Farol da Bahia, on March 4)