Considered the largest beverage and ice cream chain in the world, Mixue opened its first location in Brazil on January 23 at Shopping Cidade São Paulo, on Avenida Paulista.

The company is originally from China and is entering the Brazilian market to strengthen its position in the international fast food scene. Mixue already has more outlets than McDonald's and Starbucks worldwide. In total, there are more than 45,000 establishments in 12 countries. In Brazil, the brand will invest R$ 3.2 billion to expand its business in the country.

With its arrival in São Paulo, Mixue hopes to attract the local public before expanding its business to the rest of Brazil. The chain aims to create 25,000 jobs by 2030. To continue its work, the company also announced that it will invest in the construction of a supply factory in the South American country.

(Source: Correio do Estado, on January 25)