XPENG, the Chinese electric vehicle brand focused on smart mobility and high technology, has announced a new partnership with Olivia, the first digital influencer created by Artificial Intelligence in Portugal, developed by the Falamusa studio.

This collaboration reflects XPENG's vision for the future of mobility, centered on innovation and technology, the Chinese company said in a statement. With this partnership, XPENG intends to redefine its communication and reinforce its commitment to cutting-edge technology.

Over the next few months, Olivia will be sharing content about the XPENG G6 SUV Coupé, the brand's best-selling model in Portugal, on her Instagram page, which has around 15.000 followers.

The digital influencer will use stories, reels and static posts to present the details and curiosities of the vehicle, as well as sharing her experiences behind the wheel of the electric car.

(Source: SAPO, on April 23)