The Chinese car manufacturer Jetour, a brand of the Chery Group, recently announced in São Paulo the launch of its operations in Brazil, presenting a plan which, in addition to establishing a nationwide network of dealerships and after-sales services, includes conducting studies into the possibility of local production in the medium term.

The brand’s launch event took place at the Oca pavilion in Ibirapuera, where details were also presented regarding the business structure, as part of the brand’s international expansion strategy. The vehicles, imported from China, went on sale this month at 14 showrooms. By the end of the year, the target is to exceed 100 outlets, including dealerships and sales points.

The manufacturer also plans to establish a dedicated research and development (R&D) facility, where the vehicles will be adapted to local conditions and the preferences of Brazilian consumers, including, at a later stage, the use of ethanol in flex-fuel engines. 

The company believes that Brazil, as well as being one of the world’s largest markets, is showing a growing uptake of hybrid technologies.

(Source: Money Times, on 19 March)