Xiaomi will continue to ‘invest consistently in building the brand and strengthening its presence in the Portuguese market,’ said Tiago Flores, director of Xiaomi Portugal, adding that in the short term it intends to consolidate its position in the mobile phone market and reinforce the growth of its ecosystem of connected products with the new flagship generation, Xiaomi 17 Series.

‘Our ambition is to consolidate the brand's position as a benchmark in cutting-edge technological innovation, combining international scale with local adaptation and offering a proposition that fulfils the brand's global vision and strategy of Human x Car x Home’.

Xiaomi recorded an 11% growth in global turnover in 2025, according to the Chinese brand. The director attributed the increase in turnover in 2025, compared to the same period last year, to two main factors: the consolidation of the smartphone market and the excellent performance achieved by the company's ecosystem products.

(Source: Eco, 3 March)