The China International Import Expo (CIIE) is one of the world's leading international trade events, taking place this year in Shanghai. The Brazilian Pavilion at the event, designed and coordinated by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), received a special visit from Chinese influencer Dong Yuhui.

Among dozens of international pavilions at the event, Dong Yuhui chose only five stands to visit, and Brazil was first on the list, attracting the attention of millions of Chinese viewers. The live broadcast attracted more than four million simultaneous viewers and exceeded ten million views by the end of the day.

According to Victor Queiroz, head of the ApexBrasil office in Beijing, “We managed to attract one of the country's leading influencers, bringing the image of Brazil to millions of people in real time.”

(Source: ApexBrasil, on November 10)