Recently, the Chinese brand Dreame strengthened its media and commercial position in Portugal with a product and strategy presentation in Lisbon, at El Corte Inglès.

The shopping center will even be one of its main partners: “We want to offer Portuguese consumers advanced technology, functional design and solutions that truly improve everyday life at home,” said the head of Portugal for Dreame Iberia. For now, Dreame is focusing on two segments: vacuum cleaners (autonomous and handheld) and beauty (hair dryers and curlers), with the former being the main one.

At the event, she also pointed to the brand’s debut: in TVs and kitchen appliances. The opening of its own stores is planned for 2026, with Dreame’s dream also being to gain a prominent position in Portugal.

(Source: PCGuia - Portugal, on July 14)