Despite already having a strong presence in China, Brazilian beef has the potential to expand its share of this market. During the National Meat Congress (Conacarne), which took place recently in Belo Horizonte, importers highlighted the growth potential of global purchases of Brazilian beef.

China already accounts for more than 40% of Brazilian beef purchases and is likely to further increase demand for Brazilian products and those from other South American countries such as Argentina, according to the director of international business at Chinese import platform Optimize Integration Group (OIG).

She emphasized that Brazilian meat has a good reputation in the Chinese domestic market due to its ability to maintain product standardization and quality. She also noted that Brazilian producers have done an excellent job in China, supplying standardized products, and that the Chinese population is enormous, with immense market potential.

(Source: Globo Rural, on September 18)