BYD said on recently that it is raising its 2026 sales target in the Brazilian market, days after official data for February showed that the Chinese automaker led registrations of pure electric vehicles. The company increased its sales target by 33.7%, and it now expects to deliver 250,000 vehicles in the South American country this year.

BYD aims to capture a 10% market share in Brazil’s auto market this year, despite noting that eleven new Chinese automotive brands have either entered or are entering the market in 2026. Additionally, the Chinese giant is planning to open R&D centers in Rio de Janeiro, and in Bahia, where the assembling plant is established.

In 2022, BYD sold only 260 vehicles in Brazil. Sales jumped by 68-fold to nearly 18,000 units in 2023, and quadrupled again to 76,700 vehicles in 2024. Last year, the company delivered over 112,800 vehicles in the country, with a record 15,530 units registered in December alone.

(Source: EV, on 9 March)