KaBuM! recently announced a partnership with the Machenike brand of personal computers and gaming accessories. The Brazilian company will have exclusive sales of the Chinese manufacturer’s products, which will have manuals in Portuguese and local after-sales assistance. The initiative marks Machenike's official entry into the country.

In addition to sales, the growth plan includes ongoing promotional and brand-building activities and the possibility of developing exclusive lines for the Brazilian market.

Machenike chose Brazil as a strategic region for its international expansion, as it considers the country to be a benchmark for Latin America, as well as being the fifth largest electronic games market in the world. The receptiveness of Brazilian consumers to the brand's products in previous tests, added to the active community of content creators, was a determining factor in the decision to officially land in the country.

(Source: Portal Eletrolar - Brazil, on June 26)