Brazil returns to ITB China in Shanghai on the 27th, after six years of absence, aiming to strengthen its presence in the Chinese market. The participation, led by Embratur, includes the launch of the Brazil Travel Specialist platform in Mandarin and the signing of memorandums of understanding with companies in the sector.

The Brazilian participation also includes coordination with airlines connecting Brazil and China, such as Air China, Qatar Airways, Emirates, among others.

ITB China is considered the main B2B event in the tourism sector in the Asian country, gathering more than 500 exhibitors and about 50,000 visitors. The fair focuses on generating business and strategic partnerships between global suppliers and Chinese buyers.

(Source: Mercado & Eventos, on May 27)