Portugal could return to the €200 million mark in tourism revenue from China as early as 2025. Since 2019, revenue from Chinese tourism has not reached this target, reaching a total of €154 million in 2024.

Tiago Brito, director of Turismo de Portugal in China, said he was optimistic about this year's figures in an interview with Jornal Económico (JE) at the 13th edition of the Macau Tourism Fair, which took place between April 25 and 27.

The same optimism is directed towards the number of guests and overnight stays, where, in the first two months of 2025, according to the National Statistics Institute (INE), there was an increase of 27% compared to the same period in 2024.

“This also makes us very confident that this year's figures will be very good and, if everything goes well, we may even exceed 2019,” he said.

(Source: SAPO, on April 30)