The Chinese home appliance and electronics giant Hisense has settled a partnership with Via, one of the largest retailers in Brazil, owner of the Casas Bahia, Ponto and Extra.com.br brands. The company will have an exclusive space in the Casas Bahia megastore on Marginal Tietê, in São Paulo.
To mark the inauguration of the space in the Casas Bahia megastore, Hisense held a special action on the 6th of May, from 3 p.m. to 7 p.m., including promotions for Mother’s Day, cocktail and distribution of gifts.
Hisense arrived in Brazil in November 2022 with the goal of becoming one of the five largest manufacturers in the country and turn it into its second largest market in the Americas, behind only the United States. In Brazil, white goods and air conditioners will be commercialized initially. In the second semester, TVs will be launched.
(Source: Oficina da Net)