Chinese brand Kove arrives in Portugal

The Spanish group Motos Bordoy has reached an agreement with the Chinese motorbike brand Kove for exclusive distribution of its products in Portugal and Spain. In Portugal, its branch, MB Motor Portugal, will implement the Chinese brand and develop the entire commercial plan.

Kove is a brand with a still relatively short history, having aroused the interest of European motorcyclists when it presented its range at the Milan EICMA Show 2022, surprising with its product portfolio. Kove has been sold only in the domestic market by now and actually, it is preparing its “attack” in Europe.

The range of products to be sold in Portugal in 2023 will be announced soon. When it enters the Portuguese market, the brand will offer models in the Naked, Classic, Adventure, Rally Raid and Sport segments.

(Source: Moto Jornal)