Alibaba to train Brazilian executives, entrepreneurs

Chinnovation, a company which matches Chinese investors with opportunities to invest in Brazil, says the Alibaba Business School, the training arm of Chinese e-commerce company Alibaba Group Holding Ltd, will hold this month a course of instruction for Brazilian business executives and entrepreneurs, Bloomberg news agency reports.

The Chinnovation website says the course will be taught in Chinese and English in the Brazilian city of São Paulo from January 25 to 27.

The website says that on the first day the instructors will give the trainees an overview of the Chinese consumer market and new trends in Chinese e-commerce.

On the following day the trainees will be taught how to launch and position a brand on the Internet, and how to run a business on the web, Chinnovation says.